CLUB CHAMPION: THE DEVIL IS IN THE DETAIL

All club fittings are NOT created equal - and the same goes for the club building process!  At Club Champion we pride ourselves our custom process - Our custom fitting and club building ensures you get the best clubs for you and your game.  What you hit in the bay is exactly what we build and exactly what you take on the course.

We're proud of how we make that happen for you -  Take a look behind the scenes at our Basingstoke Studio and see how your clubs get built. Jason and the team walk you through the club building process step by step.

THE CLUB CHAMPION PROCESS

Our builders have an unrivalled process that includes hand-picking weights, sorting products, PUREing the shafts, altering the shaft length and swing weight to match the golfer’s specs, and more. The process is built — no pun intended — to yield impeccable golf clubs that can’t be matched by assembly lines or stock options off a shelf. 
There are a few misconceptions out there about club building. The most persistent is the idea that every club build is essentially the same if you have the right specs. That’s just not the case. The devil is in the details, so to speak. 

LOFT AND LIE

We use the same loft and lie machines in the bays as we do in the workshop, ensuring exactly what you tried in the bay at a Club Champion store will be exactly what you get when your clubs are hand-built.
We don’t allow for the kinds of swing weight or loft and lie discrepancies you find with stock builds, and we guarantee that the club you hit in the bay will be the one that is built and shipped to you to play your best golf.
We also stress our build tolerances. With other builders, you should expect variances of 2-3 degrees of loft and lie, ½ inch or more in length, and swing weight differences. Our builders are expected to deliver clubs within 1/8 of an inch, one degree of variation for loft and lie, and one swing weight point — and we’ve been known to reassemble clubs even within THOSE tolerances to ensure the closest possible match. 

START TO FINISH BUILDING

This becomes extremely important when comparing our custom sets and off-the-rack sets. Most off-the-rack clubs are built in an assembly line where those tolerances aren’t assured and inspected. The assembly line process will have machines automate all the work or have one person cutting the shaft, another gripping, another gluing, and so on. There isn’t much room for consistency and accuracy with expediency as the main goal.
“With a professionally built club like those we create, one person is doing the build from start to finish. We’re following much tighter tolerances and can offer a much wider range of custom options,” Club Champion founder Nick Sherburne said. “The tolerances for mass-produced clubs are all over the place, which is why a professionally hand-built club is key.”
It’s worth noting that the 50,000 hittable head and shaft combinations in every store translate to just as many buildable combinations. When you have that sort of variety on your build desk every day, you know you must deliver quality sets every time, and understand the intricacies of each build. Our Master Builders do this day in and day out and can’t be beaten by hobby builders or robots in a warehouse.